About Us

The captivating history of Clubs of America — since 1994, the world’s foremost monthly club specialist!

Clubs of America is a family business, built the way many other great American companies were built: on a dream and a lot of hard work.

In 1994, Doug and Dirk Doretti had an idea, based on two things that were happening at the time. Book clubs and CD music clubs were real popular; the brothers felt it was a unique way to run a business with subscription products delivered to your home.  Back then small microbreweries were just catching on with the American public; these local brewmasters were not only passionate about their craft, they were producing the very best beers in the country.  Many of these beers were only available within a limited small radius of these microbreweries so they we’re hard to find.

So why not home delivery with a Microbrewery Beer of the Month Club? Inspired, Doug and Dirk jumped right in. And for those tough first years, the brothers lived lean, recruiting family members to help them pack-and-ship the beer club orders.

“It was a struggle, but a labor of love.  “We were determined to succeed no matter what,” says Doug, now CEO. “Our first month’s shipment was only 40 packages. Still, we stayed positive, worked really hard and kept our reputation strong. The important thing was — we took care of our customers first.”

In the end, the customers took care of them.  Word of mouth went viral and brought many more members. Before long the national media began to take notice. The Doretti brothers and their unique mail order company was featured on Good Morning America, Fox News and many TV segments, they were interviewed for numerous live radio broadcasts and written about in a host of major publications such as USA Today and Entrepreneur Magazine. The national PR exposure helped spur more rapid growth and the brothers continued to work seven days a week, just to keep up with the orders.

Since they began in 1994 with beer, customers asked for more monthly gift clubs so they launched — wine, flowers, cigars, coffee, fruit, pizza and chocolate of the month — and Clubs of America began to take shape as a one stop shop for subscription clubs and this was before the internet when customers called in a 800 phone number to place orders.   Then in 1996 the internet was starting to take shape for a new place to shop so the brothers registered their first domain name greatclubs.com in 1996.  Now, after 28 years in business and a major force in ecommerce — they now have a full staff of dedicated office and warehouse employees and after shipping nearly 3 million gift packages to nationwide customers since day one — the brothers could finally relax. Right?

“Well, not fully relax,” says Doug. “While these days we have our family involved in running the business day to day with us, we’re still hands-on as ever.  We love what we do. We love innovating, diversifying and creating more products and services. We roll up our sleeves and we get involved in bringing the best quality and service to all our customers. It’s an awesome feeling to know that you’re in the business of making people happy by delivering incredible products to their door.